The grocery chain Whole Foods recently announced plans to label all genetically modified food in their stores by 2018. This is an awesome step in the right direction, and it's all thanks to us! We demanded it. There was a huge backlash when Whole Foods wrote a letter to their customers basically stating that it was time to "work with" the GMO companies instead of fighting against them. Whole Foods social media accounts blew up with angry customer comments. It seems that they finally got the point. We WANT to know what is in our food.
Why is it going to take 5 years to get there? Well, in my opinion, Whole Foods knows that it is only a matter of time before GMO labeling laws become commonplace in America and they are hoping the companies are legally forced to label themselves before Whole Foods has to make them do it and potentially burn business bridges.
Whatever their true motives are, I commend them for being the first major grocery chain to put customers' interests above their corporate buddies on the priority list.
Here is a short video about the announcement and a reminder about why GMOs matter.